A marketing plan presentation example belongs to the type of business documents, which is aimed at outlining marketing strategies and tactics of a company. Often, it is focused on a particular time period to cover various marketing details, such as costs, goals, and action steps. The prior purpose of the marketing plan is to specify the further business objectives. What is more, marketing plans play a huge role in market definition, result generation, and identifying company’s directions. In many cases, a marketing plan includes a description of competitors, offered products, and related strengths and weaknesses of the competitors.
Marketing Plan: Leader Look
Leader Look is a diversified lifestyle sport and entertaining market company, which is engaged into trendsetting in popular global culture. The company implements the innovative and effective ways to remain customer-oriented by utilizing the various marketing tactics.
Objectives:
- To deliver the cost effective customer-service communication that keeps Leader Look to move forward by implementing new approaches.
- To develop the meaningful vision and mission statements that would attract the interest of investors, partners, and stakeholders worldwide.
Strategy:
- Through the cooperation with partners, Leader Look is aimed at accomplishing the following objectives:
- Build and extend customer’s basis;
- Strengthen brand performance and preference;
- Collect data from the existing customer’s basis to assist in the further growth of the company.
Tactics:
Leader Look is targeted to provide with the managerial analysis of the production to create the relevant and attractive advertising campaign that would be correspondent to the prior goals and the mission statement. The development will be achieved in two ways:
- Media Strategy Design;
- General Campaign Oversight and Feedback Reports.
Customer Analysis:
- Current Market: MMA Supporters (age 18-40, the USA);
- Rapidly growing number of sports schools (approximately 100 students in each);
- Fans who are engaged in boxing and wrestling.
Market Segment:
- Urban youth and adults are engaged in popular music, hip-hop, and sports;
- Practitioners who are the instructors and supporters of sports and dancing.
Cross-Over Market:
- Mainstream market.
Strategic Implementation:
Leader Look takes a serious approach to its training and selection, as these factors play a crucial role in the future business of the company. Thus, Street Team Training is focused on such ideas as creativity, environment, message, innovation, and engaging the new target audience. The company will closely work with its clients to create fun and the consistent atmosphere at classes.
Building the Leader Look:
- PR: these efforts can be effectively used for the next in-market executions. PPS will closely cooperate with the Leader Look publicists to ensure the properly integrated campaign;
- Television: support of the PPV media ads, together with the cross-marketing tactics applied to soundtracks, TV shows, and DVD;
- Radio: support of the commercial radio programs, the use of community teams and the on-air promo campaigns;
- Event marketing: creation of a unique event experience that will develop online traffic, structure brand awareness, and strengthen connection with the audience;
- Online: unique feature content, photo, and video redemption. The establishment of the partnerships with the needed online communities;
- Lifestyle: posters, stickers, fliers at popular locations, colleges or retail outlets.
References
- Duermyer, R. (2016). What is a marketing plan? The Balance. Retrieved 20 September, 2016 from www.thebalance.com/what-is-a-marketing-plan-1794426.
- Isorate, M. (2010). Theoretical aspects of marketing strategy. Journal of Economy and Marketing. 1(14): 114-125. Retrieved 20 September, 2016 from www.su.lt/bylos/mokslo_leidiniai/ekonomika/09_01_14/isoraite.pdf.
- Jingdong, C. (2013). The research on the marketing strategies theory and empirical based on the product value. School of Economics and Management. Retrieved 20 September, 2016 from www.seiofbluemountain.com/upload/product/200911/2009scyxhy06a6.pdf.
- McDonald, M. (2011). Strategic marketing planning: Theory and practice. The Marketing Review. 6(34): 375-418.
- Smith, S. (2014). Marketing strategy theories. Chron. Retrieved 20 September, 2016 from smallbusiness.chron.com/marketing-strategy-theories-62016.html.